Lady by computer

5 March 2019

Ula works as a Digital Marketing apprentice at YMCA St Paul’s Group. She started 7th January 2019. We caught up with her to find out why she chose an apprenticeship with the organisation and how she is getting on.

What interested you in an apprentice position?

I am beginning a new career in User Experience Design and so want to build knowledge and experience understanding user behaviour and interaction with products and services, particularly within the health and well being sector.

Why did you choose to be an apprentice over studying in a college or university?

I learn best by doing and when I am able to apply my knowledge to practical, real-world tasks. An apprenticeship is also a great way to gain invaluable work experience within a new field.

How is an apprenticeship different from a normal role in an organisation?

An apprenticeship is like a licence to learn. You are not expected to know everything right away and you can be honest about your current skill levels and see where you would most like to improve. Knowing the more I learn, the more value I add to the team makes for a great incentive to push forward.

Briefly describe what you do at work.

I work with the digital marketing team to promote all the events and services YMCA St Paul’s Group offer across the sites. I create flyers, posters and digital content for our website and social media channels.

How much studying do you have to do?

So fare I have completed my first block-week of college and study 20% of the time while at work.

What support do you get from a tutor?

I see a tutor while at college during the block week classes. I also have a skills coach who I can contact via email when i need additional support

What do you want to get out of your apprenticeship?

I want to learn how to work with user data, user segmentation and build understanding of what users enjoy and respond to.